01 · Protect the Experience

Protect the In-Person Experience While Expanding Your Audience

People attend conferences for more than information. They come for networking, relationships, face-to-face conversations, and the energy of being in the room. Streaming cannot fully replicate those experiences, and it doesn’t need to.

Offer streaming at a premium price that reflects its convenience and value. Give members who can attend in person every reason to do so, while creating an alternative for those who cannot travel, take time away from work, or justify the expense.

Streaming serves a different need without diminishing the value of being there.